Brand and Social Media Intern, AARP

Location: Washington D.C.

Job Description

Overview

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.

AARP Brand helps grow, protect, and drive engagements with AARP's biggest asset: its brand. From social media to digital brand experiences, the AARP Brand Department is at the center of digital-first engagements that surprise and delight members and prospects alike. We are looking for a creative, passionate, and results-driven student interested in working on teams with social media strategists, community managers, creative design experts, and brand experience strategists to help create and execute various activities and projects to reach and engage our target audiences. We'll challenge you to think and work innovatively on real-world projects and provide help and guidance along the way. AARP is committed to your growth and cultivating your continued learning and development. This paid internship has an anticipated start date of Summer 2024, with the possibility of extending additional semesters.

Responsibilities

• Develop and apply social media best practices to help create and measure digital campaigns that bring the AARP brand, its mission, and its values to life

• Assist with digital design projects under the guidance and direction of Creative Services staff, who are here to help build those capabilities

• Assist with live and virtual Brand Experience activations in the sports and music areas

Qualifications

• The ideal candidate will be enrolled in a degree program at an accredited college or university; be considered a rising undergraduate junior or senior, graduate student, or postdoctoral student; and remain academically enrolled throughout the internship

• Pursuing a degree in communications, marketing, journalism, or related fields

• Must be a self-starter and adaptable, with the ability to work under tight deadlines 

• Ability to manage multiple projects, anticipate project needs, and discern work priorities

• Ability to work well with diverse populations, including gender, race, and sexual orientation

• Technical proficiency in Microsoft Office programs 

• Familiarity with social media platforms is a plus

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance

• Effective verbal and written communication skills

• Exhibit respect and understanding of others to maintain professional relationships

• Independent judgement in evaluation options to make sound decisions

• In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories. 

Compensation and Benefits

The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.